Facebook Ads are one of the most cost-effective ways to build brand awareness at scale and get the right eyes in front of your products and services. Facebook allows you to tap into its gigantic network to find the ideal target pool of customers to meet your revenue goals. 

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Of course, the question of how to get more clicks on Facebook Ads remains open for many businesses starting out with social media advertising. In this article, we are going to share their expert tips and tricks on improving Facebook click-through rate (CTR)

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How to Get More Clicks on Facebook Ads: 4 Steps to Increase Facebook CTR

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Advertisers who manage to master the art of Facebook Ads are enjoying high click-through rates and conversions. Unfortunately, not all have the same skills under their belts. The average CTR for Facebook Ads falls just below 1%, indicating that there is still lots of room for improvement.

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So here are 4 simple steps you can follow to get more clicks on Facebook Ads:

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1. Choose the Right Audience

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First and foremost, you need to ensure that you are targeting just the right audience with your ads. Some things to consider when setting up the audience targeting include:

• Age and gender. Some products might be suitable for any age group, but most require specific age- and gender-based targeting.
• Geographic location. It is crucial to have your geographic targeting set right. For example, if your target audience includes people living in Boca Raton, Florida, there is no need to target the entire state of Florida.
• Detailed targeting. You should always drill down to find your specific niche among hundreds of categories segmented by interests, behaviours, and demographics. Use these detailed targeting capabilities to your advantage. 
• Placement. Facebook provides multiple placement options for your ads - choose them wisely. For example, if your ad requires more visual space to be effective, it’s better to target it on desktop devices and in Newsfeeds only.

Or you can take it one step further and set up retargeting campaigns and lookalike audiences to target customers who have visited your website or made a purchase or even retarget your email subscribers or your current Facebook or instagram followers. There are many ways - if you need support with this email us here. 

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2. Make Your Creatives Stand Out

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Once you perfect your audience targeting, you can expect Facebook to display your ad for only highly-specific audiences. You now have a 3-second window to get your ideal customers to stop their scroll and impress them enough for them to click! 

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Make sure that the following creative components of your ads are dynamic, visually pleasing and work to complement each other. 

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Here are some Facebook Ad best practice tips:

• Write several versions of your ad copy / design different graphics or videos so that you can A/B test and see what works best for the audience you are targeting
• Make sure your ad headline is strong, punchy and to the point
• Think about the universal journey, where will the customer end up and how do you nurture their journey after discovering your brand. 
• Eye-catching gifs and short video are great to bring attention to your ads. 
• Ensure the copy is written with your ideal customer in mind. 
• Keep an eye on your competitors and what is working for others. 

The truth is, making your Facebook Ad stand out and convert is a real science. One that the Wholehearted team has mastered with our Turbo Growth package to help you grow your organic social media and complement with ads that attract attention and generate sales. 

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3. Create a Solid Offer Behind Your Ad

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The third component of how to get more clicks on Facebook Ads includes a solid offer or goal behind your ad campaign. To get the audience interested, you must offer something that will make them want to explore further and get their hands on your product or try out your service.

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To achieve this, you need to make a strong case why someone should make a purchase - it could be a discounted deal for a limited time, a free trial, a money-back guarantee or even just free shipping.

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Ask yourself, “What do my audience really want?”, “What is their main pain point and how can my products or services help them”. 

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4. Run A/B Tests as You Go

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Split Testing or A/B Testing is the final step to getting more clicks on Facebook Ads. It allows you to proactively monitor the performance and statistics of your ads and optimise them accordingly to improve your CTR. As a rule of thumb, you should split test everything discussed above, including the selected audience, ad copy and visuals. 

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If the issue is you get a lot of clicks and zero sales then you will need to look into your ad offer. This is when you may have to dive deeper into the user journey to ensure nothing is broken and it is a pleasant user experience in terms of navigation on your website and the actual sales process. 

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Increase Facebook Ads CTR with Wholehearted

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Without a doubt, Facebook Ads are quickly becoming a go-to platform for paid ads, offering unique targeting options, capabilities for engaging ad copy and visuals, and numerous placement opportunities. 

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Learning how to get more clicks on Facebook Ads is not always easy, if you want some support from our social media experts to get campaign support required to meet your goals. Contact us here and let’s discuss your Facebook ads strategy further.