In the world of social media marketing, building an engaged audience base is everything. We get it, it’s not easy when competing with everyone from your major competitors to your fans favourite influencer… to their Nan! Everyone’s on social media so how do you become one of the popular kids and win that top spot in their inner circle?
At Wholehearted Social, we earn that organic top spot through creating content that is built for sociability. Our aim is to grow your PCR - your popularity, your credibility and your revenue. Throughout this article you will learn to top 5 proven ways how to grow your social media audience organically.
It might take a few mins to whip your phone out, snap a quick pic of your product and post it on social media. The downfall of ad hoc social media content is that you lack any strategy, visual impact or consistency. What you are actually doing is causing a negative effect on how the social media algorithms favour your account and potentially how potential customers view you as a brand online.
If you are curious to learn how to grow your social media audience organically, try out these simple strategies:
1. Sort Out Your Brand Aesthetic
Your brands visual identity can say one million words - it’s what makes your brand recognisable and memorable amongst all of the white noise. Setting a brand aesthetic sets the baseline for the underlying personality and for your brand.
For example, with the Wholehearted brand we wanted to show we are playful, creative and love to try new ideas. To reflect this any of the box shapes on our website are distorted to show that side that we aren’t afraid to think outside of the box. Our illustrations and elements are also hand drawn and our secondary font is also to replicate that handwritten feel to portray the message that we are a very high-touch social media agency and one of our values is to treat our clients like allies so we are 100% focused on customer experience and ensuring that our clients feel safe in our (very meticulous) hands.
A great question to ask when setting your brand social media aesthetic is, “How do I want my customers to describe my brand” then take it from there.
2. Get On That Video Marketing Hype
If video isn’t currently a part of your social media strategy, then we hope this changes your mind. The Head of Instagram, Adam Mosseri, recently announced that instagram is no longer a photo-sharing app they are clearly taking inspiration from the popularity of TikTok and YouTube. They are also introducing a rewards scheme (currently being tested in the US) to provide monetary payments to those who produce high quality reels. Say helloooo new short-form video version of YouTube where content creators are paid — you heard it here first.
We offer a content production package where we shoot your products every month to give you stunning video and photo visuals to use on your ads, feed and stories. You’ll never need to worry about organising a shoot again!
3. Don’t Speak to Yourself
You wouldn’t host a brand event and speak to yourself all night. It’s no different with social media make sure you mingle and are constantly building and nurturing relationships. 71% of your Twitter followers and 83% of your Facebook audience expect a response from you on the very same day that they pose a question. While it isn’t always easy to keep track of your inbox, do your best to give your audience an incredible user experience by being very responsive. Make sure to listen to their needs carefully and respond accordingly.
If you don’t have much time on your hands, you can always delegate community management to a dedicated social media agency to take care of all your moderation and engagement needs.
4. Use Trends for Discovery
There are a few ways you can use trends to get found and grow your social media.
Make sure to regularly check what topics are trending. You have to have a voice as a brand to stand up for what you and your brand represents. If it is aligned and you believe that your audience will be interested to learn about the event or topic, share a post with the relevant hashtag. Whether it’s a charity you are passionate about, climate change, sustainability, recycling or veganism if it connects with your brand speak up and get your audience involved in the conversation with an engaging CTA for them to share their opinions too! Many brands are too afraid to do this but this is what will truly win your audience into being loyal supporters if you share the same belief systems.
This is common sense, but if you are a brand you should be using relevant hashtags to get on to that explore page or top posts slot to give you the opportunity to reach an entire new audience outside of your current following. It’s a free and easy way to expand your reach.
Keep an eye on the instagram reels section or Tiktok music and look out for audio tracks (you can save audio too) that has more than 50k videos using it. When you know a sound is trending, jump on it and create content to increase your chances of increasing your reach and win more followers.
5. Play tag
A great organic method of growing your social media is to leverage others audiences. You can connect with them and do brand takeovers or even do an educational live on influencers or brands that share similar values to you (yet aren’t quite competitors).
Whether it’s through influencer marketing on a gifted or paid campaigns with your brand being tagged or mentioned within their content. Collaborate with content creators and brands that share your share niche audience and leverage their reach to your advantage.
Another great CTA to encourage engagement when your account if feeling a bit low is to add “Tag a friend who needs to hear this today” to get all of those new faces browsing your feed.
Trust Wholehearted to Grow Your Social Media Presence
The truth is, there is no single secret solution to grow your social media audience. Instead, there are small everyday tactics and strategies that you could follow to build your presence and improve user engagement over time.
At Wholehearted Social, we know all the ins and outs of social marketing and will be happy to support you on your journey to growing a highly engaged audience. Contact us today to learn more.