Repositioning Johnson and Johnson EMEA employer brand across social media to attract a younger demographic.
What We Did
1. Build brand awareness.
2. Redefine market positioning and value proposition.
2. Ensure consistent narrative across EMEA channels.
The Outcome
Social media audit for current channels
Gather data to make informed decisions through market research and competitor analysis
Defined candidate personas and most attractive employer attributes gathered from initial research.
Developed brand tone of voice guidelines to reposition the brand and continually reinforce what Johnson and Johnson stands for as an employer.
Organic Channel Strategy
Paid Channel Strategy
Example content calendar highlighting key themes.
Developed best practice guidelines and workflows from developing UGC to community management.
The Results
Social Media Videography
“The first time I have seen a profitable social media team in my whole life”
John Davy
Serial Entrepreneur, Speaker and Investor.
"Amazing creative partners who understood the business and branding objectives of my company effortlessly. I would recommend them wholeheartedly to anyone looking for a specialized social media partner."
Tanya Choi
Divine Canine
"I was struggling to actively grow my social media platforms and the traffic to my sites with quality leads that actually converted. Wholehearted’s knowledge and expertise is simply incredible."
Jennifer Haride
Director, No Filter
“Wholehearted are professional and efficient meeting deadlines and delivering on expectations. They have helped grow our Instagram and our LinkedIn which has directly resulted in more paying clients.”
Ruth Kudzi
Founder, CEO, Optimus Coaching
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