Lily Lolo is a British beauty brand founded in 2005 offering an expertly formulated range of high-performance, high-quality mineral makeup must-haves with are cruelty-free and 90% vegan-friendly to help you achieve flawless natural beauty. You can find Lily Lolo in beauty stores and salons across the globe, from Los Angeles to London and online.
When Lily Lolo first approached us, they were concern about the effects of Brexit and how that has negatively impacted their cash flow from the EU market. They wanted for us to hone in on the UK market and to become an industry leader within the clean beauty space. Their main social media KPI's were to increase following and customer engagement, and generate more sales on their website.
The Objectives
Position Lily Lolo on the market as an industry leader in the clean beauty space.
Refresh the Lily Lolo visual aesthetic to reflect the brand POV.
Increase Reach
Increase Engagement
Increase Sales
Our Solution
Build a content strategy and rhythm that supports our customers needs
Host Giveaway
Develop Monthly photography and videography with a diverse range of models to represent different age groups and ethnicities.
Active Community Management to build brand loyalty and retention
Monthly Influencer Marketing Campaigns (see the results from that here).
The Results
Reach
106,439
↗︎48.6%
Engagement
1,408
↗︎10%
Total growth
↗︎279%
Incoming messages
↗︎137%
Increase in website clicks
↗︎40%
Increase in sales
↗︎31.69%
Increase in Average Order Value (AOV)
↗︎23.4%
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Social Posts
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Director, No Filter
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Kathrine McAleese
Sociologist, Systemic Psychotherapist and Speaker
“One of the best investments I’ve made in my business.”
Tomayia Colvin
Tomayia Colvin Photography
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