Lily Lolo

Lily Lolo is a British beauty brand founded in 2005 offering an expertly formulated range of high-performance, high-quality mineral makeup must-haves with are cruelty-free and 90% vegan-friendly to help you achieve flawless natural beauty. You can find Lily Lolo in beauty stores and salons across the globe, from Los Angeles to London and online.

The Client

Lily Lolo

The Brief

When Lily Lolo first approached us, they were concerned about the effects of Brexit and how that has negatively impacted their cash flow from the EU market. They wanted for us to hone in on the UK market and to become an industry leader within the clean beauty space. Their main social media KPI's were to increase following and customer engagement, and generate more sales on their website.

What We Did

  • Position Lily Lolo on the market as an industry leader in the clean beauty space.
  • Refresh the Lily Lolo visual aesthetic to reflect the brand POV. 
  • Increase Reach 
  • Increase Engagement 
  • Increase Sales

The Outcome

  • Build a content strategy and rhythm that supports our customers needs
  • Host Giveaway 
  • Develop Monthly photography and videography with a diverse range of models to represent different age groups and ethnicities.
  • Active Community Management to build brand loyalty and retention
  • Monthly Influencer Marketing Campaigns (see the results from that here).

The Results







Total growth


Incoming messages


Increase in website clicks


Increase in sales


Increase in Average Order Value (AOV)


“The first time I have seen a profitable social media team in my whole life”
John Davy
Serial Entrepreneur, Speaker and Investor.
"Amazing creative partners who understood the business and branding objectives of my company effortlessly. I would recommend them wholeheartedly to anyone looking for a specialized social media partner."
Tanya Choi
Divine Canine
"I was struggling to actively grow my social media platforms and the traffic to my sites with quality leads that actually converted. Wholehearted’s knowledge and expertise is simply incredible."
Jennifer Haride
Director, No Filter
“Wholehearted are professional and efficient meeting deadlines and delivering on expectations. They have helped grow our Instagram and our LinkedIn which has directly resulted in more paying clients.”
Ruth Kudzi
Founder, CEO, Optimus Coaching
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